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At the Bonnier Digital Forum, some 50 sales staff from a wide range of companies within the Bonnier group came to hear about programmatic ad sales and native advertising and how they’re changing the ad landscape both within and outside Bonnier. Moderated by Paulina Modlitba Söderlund, digital guru, speakers included Tomas Franzén, CEO for Bonnier AB; Sebastian Tomich, Vice President for Advertising and Branded Content at the New York Times; Stephanie Losee, Managing Editor at Dell; Dilem Güler, business manager for web at Expressen; Kristoffer Borg Petersen, team manager and Christina Blaagaard, digital director at Benjamin Media; Jannike Tillå, head of customer insights & development at Bonnier AB; Christofer Fager and Haig Daniels of content agency Spoon; and Gustav von Sydow of Burt.

Photos by Sara Arnald.